BUILT FOR THE SOUND
DESIGNED BY THE SOUL
WE COULD USE THIS SPACE TO BRAG ABOUT F1 TECH THIS AND F1 TECH THAT BUT COMPOSITE MATERIALS AND AERO WIZARDRY ARE EXPECTED IN ANY NEW-GEN HYPERCAR. THIS ISN’T ABOUT CHECKING BOXES. THIS IS ABOUT A CAR BUILT WITH ZERO FUCKS GIVEN TOWARD OPINIONS, STANDARDS, OR REGULATIONS.
CARBON > V12 > MANUAL
BY KEEPING PRODUCTION NUMBERS LOW, WE CAN OBSESS OVER WHAT TRULY MATTERS: SOUND AND FEEL. AND EVEN WITH DECADES OF COMBINED EXPERIENCE WRENCHING, DESIGNING, AND ENGINEERING, IT TOOK US A LONG TIME TO UNLEARN WHAT WE THOUGHT WE ALREADY KNEW. WE HAD TO REDISCOVER HOW TO CRAFT THE EXACT SOUND WE WANTED AND THEN CHASE IT RELENTLESSLY. LIKE A SINGER SEARCHING FOR THE PERFECT NOTE, WE WENT THROUGH ENDLESS MATERIAL CHANGES, COMPONENT REVISIONS, AND TUNING EXPERIMENTS JUST TO GET THE IDEAL VOICE OUT OF OUR V12.
ORCHESTRA OF THE DUODECETE
WE ALSO HAD TO ADD SOME MODERN PERFORMANCE WITH A FRONT DRIVE E-MOTOR TO HELP WITH LAUNCHING AND SHIFT FILL, AS WELL AS AN ALL-ELECTRIC MODE TO HELP KEEP THE NEIGHBORS FROM CALLING THE COPS ON YOU.
THE INDUSTRY STANDARD IS TO PICK A POWER TARGET AND BUILD AROUND THAT. WE DID THE OPPOSITE. WE NEEDED A SOUND THAT COULD STAND SHOULDER-TO-SHOULDER WITH THE LEGENDARY ITALIAN V12S WHILE STILL BEING UNMISTAKABLY OURS. OLD-SCHOOL SOUL WITH MODERN PUNCH.
WHY MAIRS
SO WE HONED IN ON A FEW CORE DELIVERABLES: SOUND, RELIABILITY, AESTHETICS, POWER, FEEL, AND QUALITY. THE RESULT? A BEAUTIFUL, ALL-CARBON, HIGH-REVVING, SCREAMING V12 HYBRID WITH A MANUAL GEARBOX AND A METICULOUSLY CRAFTED LUXURY INTERIOR.
WE HOPE YOU LIKE IT. BUT IF YOU DON’T, WE HONESTLY DON’T CARE.
MAIRS - MXP1
SPECS
1120
Horsepower V12
9500
RPM
6.2
LITERS
1365kg
Weight
700
Horsepower E-Assist
20
Miles of Electric Range
2
Models
12
Production Numbers
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